
Hi, I'm Flor.
Product designer with a graphic designer's eye.
I'm based in Barcelona, designing digital products that feel clear and simple to use. I care about understanding the problem first, and then making the solution look and feel right.
I spent 12 years in advertising and marketing agencies, designing for print and digital, managing projects and mentoring other designers. That's where I learned to care about details without losing sight of the bigger picture.
A year ago I moved into product design as a founding designer, working across the app, the brand and everything around it. It felt like the natural next step: all my visual background, now at the service of people using a product every day.
I'm curious by nature and practical at heart. I enjoy learning what I don't know yet and figuring out how to solve things.
Now I'm looking for my next team, a startup or a small product team where I can keep growing and bring both sides of what I do.
What I'm up to now

AI & Automations

Prototyping in Framer

Design Systems

Learning new tools

Street photography

Paddle

Rollerblades

Barcelona's beach

Speciality coffee

Crochet
